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Salesforce Einstein
About Salesforce Einstein
Salesforce Einstein — это слой искусственного интеллекта, встроенный в платформу Salesforce, который предоставляет прогнозную аналитику, интеллектуальные рекомендации и автоматизированные аналитические данные в сферах продаж, обслуживания и маркетинга. Используйте машинное обучение для прогнозирования возможностей, персонализации клиентского опыта и оптимизации бизнес-процессов.
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Salesforce Einstein Core Features
Predictive Forecasting — Einstein uses machine learning to analyze historical data and predict future sales outcomes, helping teams prioritize deals and improve forecast accuracy.
Opportunity Insights — Automatically identifies key factors that influence deal success, such as engagement patterns and product usage, and provides recommendations to move deals forward.
Lead Scoring — Ranks leads based on their likelihood to convert, enabling sales reps to focus on the most promising prospects and increase conversion rates.
Service Recommendations — Provides AI-powered recommendations for support agents, including next-best actions, similar cases, and relevant knowledge articles to resolve issues faster.
Marketing Insights — Delivers predictive analytics for marketing campaigns, including audience segmentation, engagement scoring, and recommended next steps to optimize campaign performance.
Einstein Bots — Build and deploy AI-powered chatbots that handle routine customer inquiries, qualify leads, and provide 24/7 support across web and messaging channels.
Natural Language Processing — Uses NLP to analyze customer interactions, emails, and social media to extract sentiment, intent, and key topics, enabling more personalized responses.
Salesforce Einstein Subscription Plan
Einstein Essentials
Included with Sales/Service Cloud Enterprise and above
- Predictive lead scoring
- Opportunity insights
- Automated activity capture
- Basic forecasting
Einstein Plus
Add-on, check official pricing
- Advanced forecasting
- Einstein Bots
- Service recommendations
- Custom AI models
