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Salesforce Einstein
About Salesforce Einstein
Salesforce Einstein은 Salesforce 플랫폼에 내장된 AI 계층으로, 영업, 서비스, 마케팅 전반에 걸쳐 예측 분석, 지능형 추천, 자동화된 인사이트를 제공합니다. 머신 러닝을 활용하여 기회를 예측하고, 고객 경험을 개인화하며, 비즈니스 프로세스를 최적화하세요.
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Salesforce Einstein Core Features
Predictive Forecasting — Einstein uses machine learning to analyze historical data and predict future sales outcomes, helping teams prioritize deals and improve forecast accuracy.
Opportunity Insights — Automatically identifies key factors that influence deal success, such as engagement patterns and product usage, and provides recommendations to move deals forward.
Lead Scoring — Ranks leads based on their likelihood to convert, enabling sales reps to focus on the most promising prospects and increase conversion rates.
Service Recommendations — Provides AI-powered recommendations for support agents, including next-best actions, similar cases, and relevant knowledge articles to resolve issues faster.
Marketing Insights — Delivers predictive analytics for marketing campaigns, including audience segmentation, engagement scoring, and recommended next steps to optimize campaign performance.
Einstein Bots — Build and deploy AI-powered chatbots that handle routine customer inquiries, qualify leads, and provide 24/7 support across web and messaging channels.
Natural Language Processing — Uses NLP to analyze customer interactions, emails, and social media to extract sentiment, intent, and key topics, enabling more personalized responses.
Salesforce Einstein Subscription Plan
Einstein Essentials
Included with Sales/Service Cloud Enterprise and above
- Predictive lead scoring
- Opportunity insights
- Automated activity capture
- Basic forecasting
Einstein Plus
Add-on, check official pricing
- Advanced forecasting
- Einstein Bots
- Service recommendations
- Custom AI models
